NoW

Studio NoW is located in Jaffa, in a renovated industrial building that includes an open studio, a shop and a hosting space.

NoW is a pottery brand founded by Irit Biran, focused on designing and creating tableware, serving pieces and decorative objects that combine and express Irit’s love of cooking, hosting and aesthetics.

The studio’s pieces are made one by one by hand, using traditional techniques: wheel throwing, hand building and casting.

In a personal creative process, each object holds within it the touch of the artist who made it, their thoughts and intentions, as well as the space in which it was created. All of these become part of the object and are passed on through it.

The line of NoW’s pieces is clean, elegant and minimalist. The pieces are suitable both for everyday use and for festive occasions.