About the fair
Freshpaint Fair was born out of the goal to bridge the gap between a culture-hungry audience and the creative community, to enable the general public to bring art and design into their homes, and to channel resources into the fields of local art and design. Since the first fair in 2008, it has taken place annually in Tel Aviv, the vibrant heart of Israel’s cultural scene, attracting a curious and up-to-date audience of over 40,000 visitors. The fair enjoys collaboration with leading art institutions from Israel and abroad and serves as a hub for art and culture enthusiasts.
These days, we are completing the expansion of the Freshpaint Fair into the Freshpaint Group, which operates year-round to promote Israeli art and culture. We showcase and offer original Israeli art for sale in all Tolman’s Dot exhibition spaces and at the Tolman’s House, where we demonstrate the true connection between art and design. This allows Israeli artists to continue earning a living from their talent.
The Fair has several divisions:
1. The Greenhouse
2. Fresh Design
3. Art Projects
4. Live
5. Special Programs
